Our Story
Born in 2024 from the hands of global Gen Y & Z dreamers, Yuniverso Squishy turns the weight of the world into something you can hold—and soften.
We make the untouchable touchable.
From stress and daily emotions to stardust, shape your moment—bold or still, light or deep.
Our Purpose
To spark moments of tactile release and joy through imaginative,sensory-driven design.
Our Vision
To become the most iconic kindult sensory art brand—where emotional storytelling and haptic design meet in every squeeze.
Our Pillars
- Playful – Inspired by timeless art and everyday surroundings, we transform visual culture into tactile form. Our squishies are designed not just to amuse, but to connect, to calm, and to creatively reframe the objects we touch.
- Inclusive – Yuniverso is created for everyone, from art lovers to stress-relievers, from curious children to nostalgic adults. It offers both immediate physical satisfaction and a longer visual pleasure.
- Premium – Every piece is crafted with attention to detail—from the texture of the squishy to the sustainable elegance of its packaging. We aim for enduring quality across every stage, small charm or signature masterpiece alike.
COLLECTION
Each collection merges visual storytelling, sensory utility,and giftable charm.
They are priced to maintain accessibility while honoring artistic value—resonating with a spectrum of consumers, from everyday buyers to art-object collectors.
Paw Collection
Animal-themed companions with accessible price points. An ideal entry series for new clients to experience squishy art for the first time.
Foodie Collection
Playful tributes to bakery, fresh fruit and snack icons. Mid-tier pricing and broad appeal make it a favorite among food lovers and visual collectors
Sports Collection
Minimalist renditions of athletic classics like tennis balls and footballs. Priced for easy gifting, these pieces channel the energy and form of sporting icons.
Yuniverso Collection
Space-inspired expressions of cosmic joy, from personalized constellation orbs to radiant rainbows. Mid-to-premium pricing supports its standout role for kindult collectors.
Pocket Gallery Collection
A palm-sized gallery of tactile art——Zen gardens, sculpture forms, and design objects distilled into collectible form.
Van Gogh Series
A tribute to Van Gogh's vision, this series ranges from portable editions to collector-grade display duos—celebrating texture, color, and artful storytelling.
Gen Z Trendsetters
Social-first creatives who love aesthetic, collectible, and mood-enhancing objects.
→ Why they squeeze:
Visual charm, trend appeal, and sensory focus. They’re also thoughtful gift buyers drawn to joyful, emotionally expressive objects.
Young Professionals and Students
Busy individuals seeking calming tools for productivity and personal space.
→ Why they squeeze:
Stress relief, elegant desk decor, and mindful moments—especially helpful for those managing anxiety or ADHD through tactile engagement.
Occasion-Based Gifters
People who are drawn to Yuniverso for its originality and emotional appeal—often purchasing unique, design-forward pieces as thoughtful gifts for friends, family, or small weekend events.
→ Why they squeeze:
Aesthetic charm, personal sentiment, and gifting value—ideal for occasions that call for something unexpected and memorable.
Collectors & Enthusiasts
Fans of art, sport, animals, food—and whatever the heart may follow next—who enjoy expressing their interests through unique, squeezable forms. They aren’t just collecting squishies—they’re transforming what they love into tactile art experiences.
→ Why they squeeze:
To connect emotionally with their interests through a playful, sensory format. They value design, detail, and the joy of turning favorites into collectible keepsakes.
Wellness & Lifestyle Seekers
Individuals who embrace mindfulness, slow living, and sensory well-being—often blending aesthetics with intention in their spaces and routines.
→ Why they squeeze:
As a gentle ritual for calm, focus, or pause. Yuniverso pieces become part of their wellness toolkit: beautiful, tactile, and designed to soothe both the mind and the senses.
Brand Positioning
We position YUNIVERSO as a sensory art brand:
where touch meets emotion, and where every piece is a story you can hold.
More than decor. More than play.
It’s a new category of object—tactile expression art.
Each Yuniverso squishy starts with a concept—
whether inspired by a visual motif, nostalgic emotion, or a standout color palette.
We translate these into tangible, sensory art through a deliberate five-step process:
